How to Get Home Service Leads from Facebook (2024 Guide)

Facebook is a great tool to find more clients for your home service business. This guide will show you how to get leads from your Facebook page and how to get more home service leads from Facebook groups. Simply follow the steps below.

How to Get Home Service Leads from Facebook

Here's the exact process you can follow to generate more home service leads from Facebook:

1. Create a Facebook Business Page

One effective way to get home service leads from Facebook is to create a Facebook page. Think of it as your digital storefront. If you've already set one up, you can move on to the next step. 

Sign into your personal Facebook account and click the grid icon at the top.

To create a new page, select "Page" from the dropdown menu.

Set up your page with your business name, choose a relevant category like "Cleaning" or "Plumbing," and, if you wish, provide a concise description of what you offer in the “Bio” section. In our example below, we chose "Cleaning Service" for Amy's Cleaning Solutions.

Click "Create Page." In the next section, you will provide additional details to help potential customers connect with you. You can include your website, phone number, email address, physical address, operating hours, and other important contact information. 

It's important that your contact details are easy to find. 

For instance, if you offer cleaning services, specifying your service regions and working hours will let clients know when and where you're available to help them.

Upload a profile picture and cover photo that showcase your professional work.

For instance, if you offer home cleaning services, choose images of your team in action or before-and-after photos of a cleaned space. This helps people instantly recognize the services you provide.

Include an action button on your Facebook page, like "Call Now" or "Book Now." This makes it easier for customers to contact you directly through Facebook.

Click "Next" to complete the setup of your Facebook page. 

You'll then be taken to the Page Manager. If this is your first time managing a Facebook Business page, you can take a quick tour first by clicking on "Take tour" in the dialog box that pops up. 

2. Create Your Ad

Now that your page is ready, you can start creating ads to generate home service leads. On your Facebook Business Page, click "Create ads" in the left-side menu.

This is where the magic happens. We'll create a simple but effective ad to showcase your business to people looking for your services.

3. Set Your Goal

Facebook will ask what you want from your ad. If you need home service leads, click "Change."

Choose "Get more leads" as your goal, and then hit "Save."

4. Customize Your Ad

Now, it’s time to design your ad. Choose images, videos, and text that will catch the eye and clearly communicate your message.

Since we selected "Get more leads" as our objective, we need to create a form with the following elements:

• Media: Upload an image or video that highlights your home service.

• Headline: Write a short but compelling headline, like "Top Home Cleaning in [City]." Keep the character limit in mind. 

• Description: Provide a brief explanation of what the ad offers. For example, "Need a spotless home? Our professional cleaners are ready to help. Click to schedule your free consultation!"

• Button Label: Select "Get Quote" from the dropdown menu.

Next, you'll need to create the contact form. Click on "Create Form" and complete the following details:

• Form Name: Choose a name for your form, like "Service Inquiry" or "Home Service Leads."

• Customize Form Text (Optional): Add any extra instructions or messages for users filling out the form.

• Contact Info: Select which contact information fields you want to collect, such as name, email, or phone number.

• Add Short Answer Question: If necessary, include a custom question to gather specific details, like "What type of cleaning service do you need?"

• Form Language: Choose the language for your form.

• Add a Privacy Policy (Optional): Include a link to your privacy policy by providing link text (e.g., "Read Our Privacy Policy") and the URL.

5. Target the Right Audience

You want your ads to be shown to those who will most likely need your services. Facebook gives you two options to choose from:

• Advantage Audience: Facebook automatically targets people based on your page details (e.g., home services) and continuously refines the audience over time to reach more individuals with interests related to your business.

• People You Choose Through Targeting: Manually select the demographics, interests, and behaviors of the audience you want your ad to reach.

For example, if you're offering home cleaning services in Austin, Texas, consider the following targeting options:

• City: Austin, Texas

• Radius: Expand the radius to include nearby areas like Round Rock, Cedar Park, and Pflugerville within 10-15 miles.

• Age: 30-65+ (Homeowners or renters with disposable income are more likely to hire cleaning services).

• Gender: All genders, but you can adjust based on your existing customer insights.

With detailed targeting, your ad will be displayed to people who match at least one of the interests you’ve selected. To set this up, click on "Browse."

Type in the "Search interests" field:

• Home Improvement: People interested in DIY, home renovation, or home improvement stores.

• Housekeeping: Individuals interested in cleaning, organizing, or home maintenance.

• Property Management: Landlords or property managers who might need regular cleaning services.

• Recently Moved: People who have recently moved to the Austin area and may be looking for cleaning services for their new home.

You can add more as needed. Once done, click the "Back" button (arrow pointing to the left) at the top.

If everything looks good to you, click "Save audience."

6. Set Your Daily Budget and Campaign Duration

Decide how long you want your ad to run and set a daily budget to manage your spending. Starting with $5 or $10 a day is a good option.

7. Review and Publish Your Ad

Before your ad goes live, take a moment to double-check everything. Facebook will show you a preview of how your will look. Ensure everything looks right and that there are no spelling errors.

Publish Your Ad: Once you’re happy with your ad, click “Publish.” Facebook will review your ad (this usually takes less than 24 hours) and then start showing it to your target audience.

8. Track Your Ad’s Performance

Once your ad is live, you will want to keep an eye on how it’s performing.

Go to the "Ad Center" on your page to check your ad’s results. You can see metrics like how many people viewed it, how many clicked on it, and how many leads you generated.

Example: If your ad reached 2,000 people and received 100 clicks but only 10 leads, your click-through rate is solid, but your landing page might need some adjustments. You could try refining your landing page or modifying your audience to improve your results.

If you’re not seeing the desired outcomes, tweak your ad. Consider trying a different image, changing the text, or refining your audience targeting.

Example: If you’re spending $30 per lead but only converting 2% into customers, you may need to reduce your cost per lead or enhance your follow-up process to make the campaign more profitable.

How to Get Home Service Leads from Facebook Groups

Facebook Groups are a goldmine for connecting with potential customers in your local area, especially when it comes to home services. People often join groups to ask for recommendations, share experiences, or seek advice. 

Here's how you can use these groups to generate leads for your home service business.

1. Join Local Community Groups

Start by finding and joining Facebook groups that are relevant to your business.

Use the search bar at the top of Facebook and type in keywords related to your location and services. For example, if you offer cleaning services in Texas, search for "Texas homeowners," "Texas community," or "Texas services."

Click on the groups that seem active and request to join. Some groups may ask you to answer a few questions before joining—just provide honest answers about who you are and what you do.

2. Engage with the Community

Once you're in the group, it's important to engage with the community in a genuine way. You don’t want to come off as pushy or overly promotional.

Here are some tips:

Introduce Yourself: Start by introducing yourself and your business in a friendly, non-salesy way. For example, "Hi everyone, I’m Amy. I’m here to share tips and advice on keeping your home spotless. Feel free to ask me anything!"

To write a post, click on the "Write something…" text field at the top.

You can also try to promote your Facebook page if it's not against the rules to do so.

Answer Questions: Many people in these groups ask for recommendations or advice. Look for posts where someone is asking for help with a service you provide, and offer helpful advice. 

For example, if someone asks for a reliable cleaning service, you can comment, "Hi, I’m a professional cleaner. I’d be happy to help—feel free to message me directly."

Share Useful Content: Occasionally share tips, DIY advice, or interesting stories related to your work. For example, you might post a tip like, "Quick tip: To keep your carpets fresh, sprinkle baking soda before vacuuming. It helps remove odors!"

3. Promote Your Services (But Don’t Overdo It)

While it’s important to be active in the group, you also want to promote your services without being too pushy. 

Here are some tips:

1. Offer Specials to Group Members: Every so often, post an exclusive offer just for group members. For example, "As a thank you to this wonderful community, I’m offering 15% off all deep cleaning services this month. Message me to book!"

2. Post Before-and-After Photos: Share photos of your work to showcase your skills. People love seeing real results. You can say something like, "Just finished this deep clean in your neighborhood—here’s a before and after. If anyone needs help getting their home spotless, feel free to reach out!"

To add photos, click on the "Photo/video" button. 

You can then upload photos from your computer or simply drag and drop them to the file uploader. 

3. Ask for Reviews: If you’ve helped someone from the group, ask them to leave a review or share their experience in the group. This kind of word-of-mouth recommendation is incredibly powerful.

4. Respect Group Rules

Some Facebook groups might have restrictions on self-promotion or how often you can post. Always read the group’s rules before you start posting, and respect the guidelines to avoid getting kicked out.

To check if the group has rules, go to their "About" tab. 

Scroll down and you should find a section labeled "Group rules from the admins." 

If not, then check if the group has guides or a pinned post where they state their rules.

5. Build Relationships

Remember, Facebook groups are about building relationships, not just making sales. Be patient and consistent in your interactions. The more you contribute in a helpful and respectful way, the more trust you’ll build with the community—and that trust will lead to more business over time.

As your business grows, people in the group will start recognizing you as the go-to cleaning expert. They will message you directly when they need help, and some may even recommend you to others in the group. 

By being active, helpful, and respectful, you've turned a Facebook group into a steady source of leads for your business.

6. Connect With Your Leads Automatically Using SubSync

SubSync is a Customer Relationship Management (CRM) tool tailored for home service businesses. 

With SubSync, you can upload the leads you generate from Facebook and automatically reach out to them via email, SMS, phone call, or even direct mail. If they don’t respond, you can set up automated follow-up messages to keep the conversation going.

SubSync also has tools that allow you to find geo-specific leads and send mass emails. 

Schedule a free 30-minute demo of SubSync here. 

We hope you now know how to get home service leads from Facebook. If you enjoyed this article, you might also like our articles on how to get roofing leads on Facebook and how to get leads from Pinterest.